There are no two ways about it – the health, fitness and well-being industry is booming; ever-growing and looking sure to carry on indefinitely.
For consumers, this is a good thing. More brands, more products, and more competition among health and fitness companies all lead to a greater selection of products, technological and scientific progress and breakthroughs, and more competitive prices (a ‘consumers dream’ if you will).
However, there are also downsides to this exponential growth – the main one of which being a classic phrase conceived when the world of health foods and supplements was still in its infancy. Can you guess what it is?
Yes, that’s right – ‘snake oil.’
Despite countries such as the UK and USA implementing stringent laws regarding the manufacture and marketing of health foods and supplements, there are still numerous products that slip through the net every single year, with fads, trends and phases allowing them to gain traction.
One phrase that has been at the forefront of health and well-being news and media – as well as on the lips of all and sundry with the health and fitness sphere is ‘Superfoods’.
Therefore, in today’s piece, we will delve into ‘Superfoods’ and discuss whether they exist and if they are potent as is commonly made out.
Is there any scientific evidence that Superfoods are ‘super’?
To answer the above question as comprehensively as possible, we shall take into consideration the following four purported superfoods and examine what evidence exists for them to have earned this moniker.